New Life 

How would you transform an urban environmental problem?


This concept was made for Studio Roosegaarde.

Concept

Concrete jungle. This a term for council estate/ high-rises. Tall towers/blocks of grey, mundane colour. Being constantly surrounded by grey can affect your mental state. My concept is to bring back colour to Blocks. Imagine a whole estate filled with colour. Blocks provide the advantage of height. Being at the top gives you the power to oversee and locate, similar to a map. The variety of colours aids the location system by applying a higher disparity of colour to certain areas, indicating the greater footfall.

Estates/blocks have a negative stigma about them. Instead of getting rid, provide new life.



︎︎︎︎︎︎︎︎︎




 

Concept Art