Facade
NOAIRBREATHE
Facade collection is a capsule project where I made clothing and a film to accompany. Due to being in the lockdown and budgeting, I did not have the resources to do this whole project in one go, hence there being Three parts. In the film, each Part is connected and flows seamlessly to make a short film. In each Part, I conducted a fashion editorial to promote the clothes which are accessible on Instagram & the Online store.
My role throughout out all of this was the Creative Director & Art Direction. I was not limited to this role because I also was Director, Editor, Sound Designer, Colour grader, Graphic designer, Casting director, Location scout, Art director & Co-Producer.
This whole project was funded & managed by myself; I also built a small team that helped me through the project, credited in the Final films’ credits and posters.
Below is the concept for the Collection.
A deceptive outward appearance.
The process of smiling. Facade. We can hide everything through the use of a smile. A smile can show the hidden structure within yourself.
When an individual smiles at you, how do you know if that smile is real. A smile can be a simple as fake it to you make it.
Our face can be saying one thing whilst our soul is saying another.
The process of smiling. Facade. We can hide everything through the use of a smile. A smile can show the hidden structure within yourself.
When an individual smiles at you, how do you know if that smile is real. A smile can be a simple as fake it to you make it.
Our face can be saying one thing whilst our soul is saying another.




